Amazon's United Kingdom website posted a banner image on Thursday that appeared to identify Monday, July 16 as "Prime Day", the sales promotion that offers discounts on thousands of items for members of its "Prime" subscription service.
More than a dozen other major retailers have since started taking part in the event by offering their own massive sales events to counter Amazon.
In the past, it also offered a discounted price for prime membership.
"We announced a year ago that Prime Day would return; we don't have additional details to share yet", the company told FOX Business.
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The company on Thursday posted a banner to its United Kingdom website indicating that July 16 would be the date of the event, TechRadar reports.
The 2017 event lasted for 30 hours and was open to shoppers in 13 countries.
And we're expecting some absolutely stonking deals this Prime Day.
T3 will be covering Amazon Prime Day 2018 live, bringing you all the best deals from the event, so be sure to check back in frequently on the 16th and 17th for the insider scoop on the hottest tech and biggest deals. They've been included since the first Prime Day in 2015 but this year we're forecasting that Marketplace retailers could be the source of some of the more exciting deals in pretty much everything product category on the site, from 4K TVs (post-World Cup firesale alert), games consoles and laptops to beer and wine, sports and camping, and baby products and fashion. Also, it's likely that Amazon's competitors will host summer sales of their own to compete against Prime Day.