Google on Tuesday said it is working to bring technology and product experiences which are locally relevant to users in India in vernacular languages. And it does so in a natural sounding voice, Google noted, even on poor internet connection. Project Navlekha is Google's initiative to empower publications that publish in local languages. It now supports Hindi on the Google Home speaker and adds support for Marathi on phones and will soon get support of seven other indic languages.
Google's main objective of creating the Android Go platform is to bring the best features of the latest Android OS to affordable devices.
Additionally, the most commonly spoken Indian languages will be supported by Google Go's new feature for listening to webpages, as well, including Hindi, Bengali, Malayalam, Marathi, and Tamil.
The new update for Google Go is meant to make the app more accessible to users.
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Google launched payments app Tez, meaning fast in Hindi, in India previous year integrating it with the state-backed unified payments interface (UPI) as it sought to gain a foothold in the South Asian nation's digital payments space which, according to Credit Suisse, will grow five-fold to $1 trillion by 2023.
It's quite clear that the internet ecosystem is concerned with India as it is the next major frontier for major tech companies. According to Google, over 1.2 million small businesses in India are already using Tez/Google Pay.
Google Pay was launched in September 2017. If a user has pre-approved loans from a bank that Google Pay has partnered with, they can use the app to mention the amount they want to borrow and input time period it will take to repay.
At the end of July, Google announced some new features coming to various apps in its suite of Android Go products. The merchant experience is also being beefed up with Google adding the ability to find new customers using Google Maps and sending out customised notifications to users. "Our partnership with RailTel is an example where millions of people are accessing the Internet from hundreds of railway stations in India".