"So there's a lot of focus on beverage alcohol, there's a huge huge market, but if you see the other infused drinks it could be a much bigger", Athaide said. Heineken NV's Lagunitas craft-brewing label has even launched a brand specialising in non-alcoholic drinks infused with THC, marijuana's active ingredient.
The US drinks giant said it was "closely watching" the development of the cannabis industry and looking into a possible "functional wellness beverage".
Although the drinks wouldn't be appealing to those seeking a high, however, they could be incredibly helpful to people suffering from inflammation, pain, and cramping, according to the report. "The space is evolving quickly".
Coca-Cola did not respond to questions about Aurora or any other Canadian cannabis companies.
It's unclear if the product would be sold in the US or just in Canada, where Aurora Cannabis is based.
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Coke's interest was first reported by Bloomberg, which said the company was in talks with Aurora Cannabis, a Canadian cannabis company.
Cannabis becomes legal in Canada on 17 October and American companies have been investing heavily in marijuana producers north of the border.
The source added, "It's going to be more of the "recovery drink" category".
Two weeks later, spirits company Constellation Brands announced a new $4 billion in investment in Canada's Canopy Growth in exchange for a 38 percent stake in Canopy.
As beverage makers including Molson Coors step into the marijuana market, Coca-Cola is thinking about joining the pot party.
Cannabis is not legal at the federal level in the United States, only in some states like California and Colorado. Cannabidiol is said to have analgesic and anti-inflammatory properties with no psychoactive effects. The first-ever medical treatment derived from a marijuana plant will hit the USA market soon, after regulators in June gave an epilepsy treatment by GW Pharmaceuticals the green light.