This week, Nike signed Colin Kaepernick to a promotional deal that elicited emotions and opinions from many people throughout sports and society. The American footballer was the first athlete to kneel during the national anthem in protest at police brutality against black people.
In the ad, Kaepernick provides narration as various professional and amateur athletes train. I don't think it's appropriate what they did.
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"I don't like what Nike did".
And while the #boycottnike hashtag has received about 204,000 Twitter engagements since Monday, the #justdoit hashtag has more than five times the engagements during the same time frame - indicating that while the ad has drawn Nike more scorn, it's also galvanized its supporters.
Instead, she wrote, "he gained popularity and magazine covers he likely wouldn't have gotten without getting on his knees or as you say, 'believing in something'".
They have been among the most vocal protesters since Kaepernick began similar demonstrations in 2016 by kneeling during the anthem. "But I'm not going to say [Kaepernick] hasn't sacrificed quite a bit". "But I think as far as sending a message, I think it's a bad message and a message that shouldn't be sent".