Colin Kaepernick's football career may be on hold (for now) but it's great to see him continuing what would appear to be a lucrative endorsement relationship with sports gear and apparel giant Nike. Research conducted by Edison Trends revealed that Nike's online sales surged 31% from Sunday through Tuesday.
The decision to feature the former NFL player - he claims he's been illegally barred from the league for kneeling during the national anthem to protest racial inequality - has already drawn multiple criticisms from President Trump.
According to Business Insider, Robinhood's app data scientist Sahill Podar said, "Investors on Robinhood are buying Nike stock 300 percent more than they're selling, compared to 12 percent last week".
Apex Marketing Group estimated that the Kaepernick ad had a $163 million payoff in media exposure.
The first ad featuring Kaepernick included an image of his face with the phrase, "Stand for something".
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Nike has always positioned itself as an edgy brand, willing to innovate - and that is perhaps why they have been the first to put a foot forward in this issue and support Kaepernick's crusade.
Trump jumped on the issue a year ago at a rally in Alabama, calling any player who didn't stand for the anthem a "son of a bitch" who was insulting the nation and its military. "Over time, for Nike, we think the power of the messaging from this new broader campaign is apt to overshadow any potential backlash, near term, in our view", Nagel wrote.
Kaepernick, who triggered a political firestorm after kneeling during the US national anthem in 2016 to protest racial injustice, has not played in the NFL since early a year ago.
"I think every athlete, every human, and definitely every African-American should be completely grateful and honored (for Kaepernick)", Williams said.
"I think it's a awful message that [Nike] are sending and the goal of them doing it, maybe there's a reason for them doing it".