It also said that tens of millions of people took out trials or paid Amazon Prime memberships over the period. At the same time, Amazon said more than 50 percent of items sold in its stores came from small and medium-sized businesses. "We are thrilled that in the United States alone, more than one billion items shipped for free this holiday with Prime".
The items that contributed to the more than 1 billion items sold - as Amazon's CEO of worldwide consumer Jeff Wilke said in a statement - included Amazon devices like the new Echo Dot, as well as LOL Surprise! dolls in the Glam Glitter series, Carhartt clothing and accessories, and Bose QuietComfort Wireless Headphones. Other popular brands bought through Amazon's Prime Wardrobe service, which allows consumers to fill a box with selected items and return anything that they don't want, included PVH Corp.'s Calvin Klein, and Hanesbrands Inc.'s Champion. This app's true intent is not yet known, but it most certainly was not made by any sort of official Amazon entity.
The company, while declining to produce any sales numbers, said it had a "record-breaking" holiday season with customers ordering more items from the website than ever before.
Amazon didn't provide detailed insights into the issue, but many speculated it could be due to excessive load on its servers.
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"In the United States alone, more than 1 billion items were shipped for free this holiday with Prime", said Jeff Wilke, CEO Worldwide Consumer, Xinhua news agency reported.
The developer is a company called One World Software, which has two other apps available for iOS users. The company said it had 1.5 million returns, its highest for the season, on December 19.
With all of the new Alexa powered smart speakers that were opened during the holiday season, this app has hit #6 in the Utilities category, and is the 60th most installed app overall in the App Store. Every time someone asked Alexa a question such as "Alexa, is it raining outside", the AI Assistant will give out the following response "Sorry, I'm having trouble understanding you right now".