Remember that egg that beat Kylie Jenner out of the top spot for the most-liked Instagram post of all time?
A widely followed Instagram account can be worth a lot of cash, reportedly up to $10 million in the egg's case.
However, it still wasn't really clear who was behind it, or why they did it.
"Recently, I've started to crack", the egg says in the commercial as it cracks completely.
'If you're struggling too, talk to someone, ' the ad continued.
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Last month we wrote about a picture of an egg that broke the record for likes on Instagram, and then a copycat had similar ambitions for Twitter.
The promotional video focuses primarily on social media, or rather the psychological pressure that can occur as a side effect of using social platforms.
The caption reads: "Phew!" The account has been selling egg-themed merchandise and gained traction with the hashtag #EggGang, which has now been used nearly 150,000 times on Instagram. The animated video of the egg was to promote mental health.
As to why an egg, in the first place? On the other hand, the Instagram post of the clip links to TalkingEgg.info, which lists global mental health resources by country. "An egg is an egg, it's universal".
Mr Godfrey has since enlisted the help of two friends Alissa Khan-Whelan, 26 and CJ Brown, 29, to help run the egg account.